When it comes to growing and email list, every business owner has a lot of questions. If you want to know the answers and grow your email list, keep reading because we'll reveal everything in this blog post!
WHAT EXACTLY IS A LEAD MAGNET?
Simply put, you provide something valuable in exchange for your customer's email address. A lead magnet, according to Donald Miller, can also be referred to as a “Transitional Call to Action.”
It might sound easy, but convincing a customer to give out their email address is surprisingly difficult. Why? Because email is a private avenue that leads directly to your customer.
Even if your customers like your brand, they are unlikely to sign up unless they receive something of value. This is where the lead magnet comes into play.
You can nurture leads, build trust, and help them become paying customers using email addresses. It's still without a doubt that email marketing is one of the most underutilized forms of marketing today, despite having the highest ROI.
Here are a few questions that frequently perplex business owners, causing them to stall rather than grow their online audience:
"What do I have to offer?"
"Will anyone read it?"
"What length should the lead magnet be?"
So, how do we move forward?
HOW TO CREATE THE ULTIMATE LEAD MAGNET
Buyer intent is present whenever someone visits your website. They could be new discoverers of your business (at the top of your funnel) or closer to making a purchase (at the bottom of your funnel), but one thing remains constant:
NO MATTER HOW GOOD YOUR DESIGN AND COPYWRITING ARE, NOT EVERY VISITOR TO YOUR WEBSITE WILL CLICK ON YOUR "BUY NOW" BUTTON.
This is why a lead magnet is essential. It provides your visitors with a less "risky" way to interact with you. It allows you to start a relationship through nurturing.
For business owners and service providers, creating the perfect lead magnet funnel to persuade website visitors to join your email list can be a challenge.
Using a sales funnel to generate traffic, convert those visitors into leads, and then convert those leads into actual sales requires a fantastic lead magnet. Proof Marketing is here to help you create your lead magnet!
WHAT DEFINES A GOOD LEAD MAGNET?
A lead magnet is the most effective way to attract your ideal client and get them on your email list, where you can nurture them and convince them to buy from you.
Here are the steps to follow to create your lead magnet:
Recognize the issue your customer is having.
Create content that addresses that issue
Make that content available on your website (in exchange for an email address)
Put yourself in the shoes of your ideal client and consider how you'd react if you received such a lead magnet. Do you like lead magnets? What emotions does it elicit? Would you be interested in signing up?
When you're satisfied with your lead magnet and proud of what it offers, you'll be able to confidently share it with others in need and build your email list with people who will eventually buy from you.
LEAD GENERATION
If you've finished your StoryBrand BrandScript, you'll already be aware of your customers' "External Problem." The key to creating a high-converting lead magnet is to first understand your customer's problem and then offer them the solution for free. That's all. It's as simple as that.
This strategy works especially well for prospects at the top and middle of the funnel.
However, not all lead magnets are created equal. A few good lead magnets, when combined with the right positioning and copy, can literally explode your lead generation overnight.
Are you ready to create your lead magnet?
THE BEST LEAD MAGNET IDEAS TO GROW YOUR EMAIL LIST
Here are lead magnet ideas, broken down into 3 categories.
● Top of Funnel – new prospects
● Middle of Funnel – considering your products and services
● Bottom of Funnel – close to the point of purchase
TOP OF FUNNEL
● Cheat Sheet
● Checklist
● Toolkit
● Resource List
● Free Report
● Industry Update
● Predictions
● Guides
● Video Training
● Survey
● Social Media Training
● Infographic
● PDF Version
● Video Version
● Quiz
● Giveaways
● Calculator
● Mind Map
● Process Flow Diagram
● Scripts
● Generators
● Summary
● Event Recordings
● Podcast Download
● Audio Book
● Templates
● Free Branded Materials
● Spreadsheet Template
● Sample of a book
● Sample of a video
● Sample of a podcast
● Video Course
● Audio course
● Ebook
● Physical Book like “Business Made Simple”
● Fast-Start Guide
● Workbook/Worksheet Template
● Free artwork or fonts
● Facebook Group/Slack Group
MIDDLE OF FUNNEL
● Software Download
● Case Studies
● Free Shipping
● Webinar
● Free Tickets To Workshop/Live Event
● Certification Programs
● FAQ’s
● Free Sample
● Free Coaching Session
BOTTOM OF FUNNEL
● Discount Coupon
● Free Consultation
● Comparison Charts
● Software Demo
● Free Trial
● Free Service Quote
● Loyalty Programs
● Sales Call
HOW LONG SHOULD THE LEAD MAGNET BE USED FOR?
Once you launch a new lead magnet, measure the conversion rate (at least every 30 days), then try a different headline or lead magnet again for 30 days, and so on. Continue measuring and modifying.
Want to get a crystal clear message for your business? Proof Marketing has helped businesses clarify their message for success. Schedule a call and let’s get started!